DJ Equipment and Effect Lighting Store

Acme has just release the IncredibLED, an awesome multi-lens effect that is the newest member of the company’s “LED” family of RGBW LED lighting fixtures.

84 Ultra bright 5mm LEDs (21 red, 21 green, 21 blue, 21 white) create a shower of brilliant coloured beams through the 7 lenses. The LED clusters behind the lenses moves from left to right, producing a chase-like movement as the beams sweep across the dance floor. Onboard features include built-in programmes, variable speed colour strobing, and 0-100% electronic dimming.

Great for DJs and small venues, the DMX-compatible fixture is also very versatile, giving users a number of control options. WHen operated by a DMX controller, it can be set in ant of the three DMX Modes - 3-channel, 9-channel or 28-channel - providing amazing programming flexibility. The IncredibLED can also be used as a simple plug-n-play effect in Sound Active or Master-Slave Modes, sweeping its colourful beams around the room via it’s built in programmes, creating an awesome and constantly changing light show. Easy control is available from the Acme CA-8 controller (sold seperately) for fingertip control of strobing, blackout and internal programmes. The fixture includes a easy access 4-button LED display on the rear, DMX In and Out, and mounting bracket.

Features:
Sound Activated, Master/Slave, Stand Alone and DMX Modes
Controller: Any universal DMX-512 or CA-8 controller
DMX Channels: 3CH, 9CH, 24CH selectable
LED’s: R: 21, G: 21, W:21 (84)
Connections: 3-pin XLR Input/Output
Great Built-in light shows triggered by music
Low heat and low power consumption

Specifications:
Power Supply: AC 240V ~ 50Hz
Power Consumption: 12W
Dimensions: 246 x 320 x 192mm
Weight: 2.0Kgs

Towards the end of last year Soundmasters Direct started supporting the local music scene by way of sponsoring London heavyweights Urban Nerds as well as local collective Cardboardboss. We also have a collaboration with the streetwear t-shirt brand Support Your Sound. We will be continuing our support for these collectives throughout 2009 so keep an eye out for shows by either of these two crews to see some of the latest effect lighting and DJ equipment we offer.

We proudly had a hand in loaning and setting up the lighting shows for both Urban Nerds and Cardboardboss New Years eve events at two different venues in central London. Photos of the lighting from both events will be available soon.

2008 was a year of strong growth for Soundmasters Direct. It saw the launching of our brand new site with a larger selection of products and more user friendly interface and has been welcomed by many returning customers and new visitors alike.

The New Year means a fresh start and we are bringing it in with a January sale and some great savings to be had. Look out for great discounts and offers on a large selection of products accross our entire range. Don’t forget to sign up to our newsletter to get a further 5% discount off your next order,  and ensure you are receiving regular updates on the latest gear and special offers.

You could put your money on the hope that it might snow this Christmas or you can invest in an affordable, easy to use snow machine that creates a realistic snow effect at home! Starting from only £49 you can purchase a snow maker of your own for home, club or event use - theres thousands of ways you can put these into action! Take a look at our snow machines section for our complete range, or have a quick look over the list of popular machines below (and don’t forget the snow fluid!). For good measure we have thrown in a demo video of the effect these machines make at the bottom of this post. Enjoy!

American DJ Snow Flurry £59
The most popular machine in our range, the American DJ Snow flurry boasts a metal housing, timer remote control and even a mounting bracket.

Chauvet SM-80 Mini Snow Machine £79
A fantastic machine housed in a metal chassis and throws out a great amount of snow. Perfect for all uses, it carries the high quality Chauvet label, and is compatible with the range of Chauvet FC-5 Wireless remotes.

Soundlab Mini Snow Machine £49
A compact, plastic bodied machine that is great for home use with an output of up to 6m. Perfect for the budget conscious buyer.

Soundlab Large Snow Machine £99.50
A fantastic high output snow machine that is suitable for home or club/disco use. With a larger tank and rugged metal construction this machine will go further and last longer.

As many of you have already noticed if you subscribe to our informative newsletter, we have recently started filming our own product demonstration videos. These are uploaded and hosted upon Youtube to allow sharing with the World. You can view these videos on our dedicated Soundmasters Direct Youtube channel. The responses to our Snow Flurry video have been amazing and already these are flying our the door for Christmas, if you haven’t yet seen the video, visit the product page. Were planning plenty more instructional and demonstrational videos, so if there is a product that you would like to see a video of, just let us know. Remember to subscribe to our Youtube Channel and newsletter for more updates.

Update: For good measure, we thought we’d throw in a couple of the videos:

We are now on the eve of BPM 2008 and there is a certain buzz around the DJ community that emits an air of excitement and anticipation. New products will be unveiled and DJ’s are preparing to show their skills on all the latest DJ equipment and many will be itching to try there hand on the new arrivals. The Soundmasters Direct crew will be there in force, keeping an eye out for the latest and greatest DJ equipment to offer our customers. You can be assured we will also be netwoking to ensure we get the cheapest prices to pass on to you, our customers. See you there!

Behold the latest in moving head technology, the “Acme Genesis“. The New Genesis from Acme is in a league of its own, having the most up to date LED technology, replacing traditional halogen and discharge lamps, with the use of a single 20W LED. Featuring 8 rotating colours/gobos, excellent built-in programmes, full Pan/Tilt movement, low power consumption and with 3 different operation modea, this unit is a Christmas must have. Order yours now!!

Halloween is slowly creeping up on us and its time to start preparing for some spooky celebrations. We have put together a selection of some of the most popular products for Halloween parties and put them all in one place: our new Halloween section. Being party equipment specialists we know Smoke machines are always a popular accessory for Halloween parties as they help to create a mysterious and spooky atmosphere.

Combine a smoke machine with the right effect light and the smoke produced will accentuate the lighting effect for a real creepy feel. Take a look at our special Halloween section, or you can browse our effect lighting, smoke machine and flame machine sections for our full range of products that may be suitable for Halloween celebrations.

Well its been a while in development and design, but finally we have launched with a new fully functional online store. Here you will find our existing great selection of products combined with a new and updated selection. We have also tidied up the Categories section, meaning all products are easier to find. We think you’ll love the ease of navigation around our new site and the functionality that the new site offers.

As with all newly launched sites we hope that we’ve got everything covered, but if there’s anything that you spot that isn’t looking quite how it should; or if you have any ideas and suggestions, we’d love for you to drop us a mail to let us know.